Aloha Festivals is the largest Hawaiian cultural celebration in the United States. In 1946, Aloha Festivals began as "Aloha Week," a cultural celebration of Hawaii's music, dance, and history intended to perpetuate the Islands' unique traditions. A group of former Jaycees - known as the Jaycees Old-timers of Hawaii - had the vision to create a public celebration to honor Hawaii's heritage. In time, it became a statewide tradition.
The mission of Aloha Festivals is "to foster the Aloha Spirit through the perpetuation of the Hawaiian culture and the celebration of the diverse customs and traditions of Hawaii." Aloha Festivals is funded through appropriated funds from the Hawaii Tourism Authority, corporate sponsorships, private donations, as well as through the sale of Aloha Festivals merchandise.
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